BRIEF: To create packaging for a decadent, indulgent ice cream with an adventurous spirit.
DEMOGRAPHIC: Well-traveled foodies who like to treat themselves, adventurous types who want to explore the unexplored.
BIG IDEA: Taste of adventure!
The graphical elements were inspired by cartography and old-fashioned maps that Shackleton would have used to go on his adventures! The type lockup hints at finding unknown places, and lines of sight in direction-finding.