BRIEF: To create packaging for a decadent, indulgent ice cream with an adventurous spirit.
DEMOGRAPHIC: Well-traveled foodies who like to treat themselves, adventurous types who want to explore the unexplored.
BIG IDEA: Taste of adventure!​​​​​​​
concept development
vector illustration
art direction
photo manipulation
The graphical elements were inspired by cartography and old-fashioned maps that Shackleton would have used to go on his adventures! The type lockup hints at finding unknown places, and lines of sight in direction-finding.
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