BRIEF: To create an online flipbook magazine for the Vhi Women's Mini Marathon.
DEMOGRAPHIC: Adult women of all shapes and sizes, with various levels of athleticism.
BIG IDEA: Fun, exciting, modern magazine with lots of useful race info and which any woman (runner or walker) can identify with and enjoy for the 40-year anniversary.
To see the flipbook in action, see here!
SKILLS:
concept development
branding
layout
typography
typesetting
photo editing
editorial design
